How 3 months of structured SEO laid an organic foundation that keeps growing.
How 3 months of structured SEO laid an organic foundation that keeps growing.
SEO Retainer · 4 clinic locations
192K
Monthly Impressions
Non-brand organic impressions within 2 months.
38
Pages meta data
Changes bought in a CTR uplift to the website.
20+
Audit Findings
Technical and on-page fixes across the website.
The Challenge
The Challenge
Affordable Dental AU operates four clinics across Parramatta, Charlestown, Phillip ACT, and East Maitland. High-value services including dental implants, dentures on implants, wisdom teeth removal, crowns, and twilight sedation were underperforming in organic search despite strong brand recognition across all four locations.
The engagement required strict adherence to AHPRA advertising guidelines and ADA standards at every stage. No testimonials, no guaranteed outcomes, no before/after claims. Compliance was not a constraint layered on top of the strategy. It was built into it from the start.
The Strategy
The Strategy: Built for How Search Works in 2026
Search in 2026 is not a single channel. Google's AI Overviews, generative answer engines, and traditional blue-link results each surface content differently and reward different signals. RinseAI's programme was designed to perform across all three.
Every recommendation was sequenced to compound: fix the technical floor first, establish structured data so search engines understand the site's authority, then produce content designed to rank in both traditional and AI-generated results — ahead of Q3, the true peak demand window for Australian dental search.
Month 1 · Mar 2026
Technical and On-Page Foundation
Comprehensive site audit covering technical health, on-page structure, and content gaps. Audit findings delivered as a prioritised implementation roadmap for the client's development team.
Month 2 · Apr 2026
Schema Architecture and Structured Data
Per-page schema blueprint across all page types: service pages, location pages, and blog content. Implementation brief delivered with entity and relationship fixes ready to apply.
Month 3 · May 2026
Content Execution and 90-Day Forward Plan
Six AHPRA-compliant blog posts produced and delivered. Full 90-day roadmap covering link building, local SEO, AEO/LLM visibility, and technical health monitoring.
Deliverables
What We Delivered
Technical
A full audit of site health with a clear implementation roadmap.
• Crawl efficiency and indexation review
• Redirect chain resolution
• Robots.txt and sitemap cleanup
• Thin-content triage and remediation plan
On-Page
Content
Client Satisfaction
"It has been an absolute pleasure to work with Swivel Group. The team's communication, knowledge and professionalism has made SEO and web development assistance seamless. Their SEO support, strategy and reporting is clear, practical and up to date, allowing us to make real, results-driven progress in competitive industries. Having just completed a new website for us, I commend them on their ability to efficiently deliver on project timelines with a finished product that exceeded our brief."
— Elise, Affordable Dental AU
The results of the first three months created sufficient confidence for the client to expand the relationship significantly:
• A second SEO retainer was added for a subsidiary brand operating denture-specific clinics, with strategy, schema, and content built from the ground up.
• A third engagement was established for a product-based website, oratomic4d.com.au, covering full website development and an ongoing SEO retainer with organic performance embedded from the first page.
Why RinseAI
Why Choose RinseAI for Dental Marketing?
We report honestly
Monthly reporting leads with the data as it stands. Every insight is connected to a clear next action, and no progress is overstated.
We work within your compliance requirements
AHPRA and ADA requirements are applied as a quality standard across all deliverables. Every piece of content is built to be defensible under Australian healthcare advertising law.
We build for where search is going
Strategy is calibrated against the 2026 search landscape: AI Overviews, entity-based signals, schema deprecation cycles, and generative answer engines.
Compliance Integration
Ready to build your organic foundation?
We work with Australian healthcare and dental practices to deliver SEO that is compliant, future-ready, and built to compound.